DriveNow carsharing scheme launched in London

Posted on: 03/01/2015

DriveNow, the carsharing joint venture between the BMW Group and Sixt SE, launched its flexible carsharing service in London last month.

Initially, 210 BMW 1 Series and MINI Countryman models are available for spontaneous hire. DriveNow furthermore intends to add 30 all-electric BMW i3 cars to the London fleet in spring 2015, expanding it to a total of 300 vehicles during the course of next year. The scheme will start off by serving an area around 65 square kilometres (25 sq. miles) in size comprising the boroughs of Islington, Haringey and Hackney, though DriveNow is seeking to extend the area of coverage to neighboring boroughs before long.

“In view of its worldwide economic, social and political influence, London plays a very special role. The city is Europe’s most important metropolis,” notes Andreas Schaaf, Managing Director of DriveNow. “From the outset, it was our goal to bring DriveNow to London. We have been preparing the launch for a long time, so we are all the more delighted that things can now get under way at last.”

“Our customers now also have a superbly equipped fleet of BMW and MINI models at their disposal for all manner of uses in the UK capital,” comments Nico Gabriel, fellow Managing Director at DriveNow. “But the current fleet size and area of coverage are just the start for us. Next year, we plan to add the revolutionary BMW i3 and considerably expand the area served.”

Every journey is charged to the exact minute, with each minute of driving in London costing 39 pence. The hourly rate is capped at £20, so that customers save £3.40 per 60-minute hire. Each minute in the reserved park mode costs 19 pence. As in Germany, DriveNow additionally offers saver packages, which allow customers to buy blocks of minutes for as little as 32 pence per minute, as well as blocks of hours. Prices for the hourly packages vary from £35 for three hours, including 40 free miles, to £120 for 24 hours, including 125 free miles. All costs such as fuel, taxes, insurance and parking charges are already included in London as well. The standard one-off registration fee for London will be £29.

Further information can be found at

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Author: ADMIN
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